What happens in a second?
The relationship between page load time and conversions
A delay of just one second in your website load time can reduce page views, decrease customer satisfaction and result in a loss in conversions. Site speed should therefore be one of the most important factors you consider, especially when running paid advertising campaigns.
A one second delay in load time can lead to…
0%
Loss of conversions
0%
Fewer page views
0%
Decrease in satisfaction
Our top tips to a faster loading website
- Compress / optimise images before uploading to your site
- Start using a CDN (Content Delivery Network)
- Switch off plugins that you do not use
- Reduce the number of HTTP requests for images, Javascript, CSS etc.
- Review your website cacheing settings
Do you need help reducing your page load time? Click here to tell us more about the issues you are facing.
Sources: gomez.com & akamai.com
